Case Study: Maine Crisp | Better with Buckwheat
How Expert Faire Optimization Led to a 71.5% Increase in Sales in Just 30 Days!
About The Client
Lewis, the CEO of Maine Crisp and Better with Buckwheat wanted to elevate their presence on Faire, aiming to significantly boost sales and establish themselves as a top brand on Faire.
Initial Challenges
Like most busy brands on Faire, Maine Crisp AKA Better with Buckwheat, copied their Shopify store over to Faire. Despite not having a retailer-focused, optimized Faire store, Maine Crisp was performing very well on Faire.
Lewis wondered if they could grow even further given their already above-average conversion rates in the food and beverage category. To explore this potential, we started with a Faire Booster - a 90-minute deep dive into the business, so I could better understand them and their goals and develop a plan tailored specifically to their situation and their goals to grow their Faire sales.
Additionally, they had launched a new overarching brand, Better with Buckwheat, and aimed to introduce this line to retailers on Faire in a way that aligned with the existing brand, Maine Crisp, now under the Better with Buckwheat umbrella. Given that Maine Crisp and Better with Buckwheat each have unique and distinct aesthetics, I needed to find a way to make both brands appear cohesive and complementary on the main Faire storefront.
In just 30 days, Maine Crisp saw remarkable growth on Faire
Sales: Up by 71.5%
Orders: Up by 50.5%
Average Order Value: Up by 14.4%
Traffic: Up by 71.9%
Conversion Rate: Up by 18.2%
The Work that Led to Their Faire Growth
Lewis was impressed with the Faire Booster and the plan I came up with to grow Maine Crisp’s sales, so he hired me for a Faire Amplifier Project. Here’s what we did to grow their Faire sales.
Store Optimization:
Retailer-Focused Messaging: Overhauled the entire Faire store's messaging to appeal specifically to retailers. Most brands copy their consumer-focused messaging from their websites to Faire, but retailers need to know different things, so brands on Faire need different messaging. I crafted a compelling pitch angle and content to catch retailers' attention, educate them on what they need to know, and used marketing tools and tactics to quickly educate and convert them to add to bag on Faire.
SEO and Keyword Strategy: Developed a keyword-infused brand story, product names, collection names and descriptions to improve search visibility.
Visual Enhancements: Created new, attention-grabbing main images, graphics, GIFs and videos that showcased the brand’s personality and product benefits from a retailer’s perspective.
Top Shop Recognition: Helped the brand achieve Top Shop status on Faire, enhancing their credibility and visibility.
Email Marketing:
Targeted Campaigns: Developed email campaigns to further grow sales, engage potential buyers and encourage reviews, leveraging Faire’s CRM tools for targeted outreach.
A Few of the Project Deliverables
What Lewis Said About Working with Me
“Working with Moni and Koopslie Consulting has been transformative for our brand. She's an awesome professional who knows her stuff, gets things done, and is both engaged and passionate about her work. Our agency-vendor relationship has been very positive; she's straightforward, honest, and there's no BS—what she says she'll do, she does, and the results speak for themselves.
The assets Moni created nailed our brand perfectly. Our Faire store now looks much more professional, fun yet upscale, and well thought out. I feel confident and excited about our brand's presentation.
If you're on Faire and not putting much effort into growing your sales, working with Moni is a no-brainer. She has this process down to a science, and I plan to continue working with her on monthly maintenance for our Faire store. I highly encourage anyone considering her services to go for it. The professionalism and dedication she brings to the table are unmatched, and I'm confident her expertise will drive your Faire business forward.”
- Lewis, CEO
Conclusion
The strategic optimization of Maine Crisp | Better with Buckwheat’s Faire store led to impressive results, positioning them well on a path to doubling their sales on Faire and gaining them Top Shop status on Faire.
Ready to Transform Your Faire Presence? Let’s Chat!
By leveraging expert optimization and targeted marketing strategies with me as your Faire consultant, your brand can achieve similar success on Faire. Let’s get started on your path to increased sales on Faire.