You Don't Have (Just) a Traffic Problem on Faire – Why SEO Alone Isn't Going to Bring You More Sales
If you’re feeling stuck with Faire sales, you're not alone. Many brands think SEO is the only key to success. In fact, most companies spend 10.5% of their marketing budgets on SEO.
But here's the truth: when it comes to Faire, SEO is just one piece of the puzzle. Let's talk about why focusing solely on keywords is holding you back and how to build a Faire strategy (keywords included) that converts every time.
The Challenge: Why SEO is Not Enough on Faire
Many brands come to me with a single focus: mastering Faire's search algorithm. They believe a high ranking equals more sales. But here's the reality – SEO is just a single piece of the Faire puzzle and a small one at that.
While ranking is important for visibility, it's far from the only solution. Think of it this way - just because a retailer sees your product, it doesn't guarantee a click, let alone a sale. You need a more comprehensive strategy to grow on Faire – one that converts retailers into customers at every touchpoint.
The main issue is that most brands don’t fully understand Faire's SEO for two reasons.
Faire keeps its SEO algorithm under wraps. Unlike established platforms like Amazon or Etsy, there are no readily available tools to identify the right keywords. When I spoke to a rep at Faire, I was told these tools might not appear for years.
Recently, Faire introduced product tags. According to SEO experts, when a platform adds tags to the app’s backend, it likely means they’re trying to address a problem in their SEO. So, it’s safe to say Faire’s SEO isn’t an exact science, and you still need to prioritize these tags.
Without proper tools or clear guidelines, brands struggle to grasp Faire's SEO. They know it's important but lack a roadmap for optimization. In the absence of direction, some brands resort to keyword stuffing, hoping to game the system.
I see brands saying something along the lines of “may also be great for” and then including a long list of what they believe are the right keywords. Don’t do that.
This approach rarely works and can also hurt the user experience. So, what is the right approach?
The Ideal Scenario on Faire
Instead of struggling with SEO, your ideal Faire situation would look something like this.
Effortless Optimization: Your Faire store has optimized elements – strategically placed to attract and convert buyers. SEO plays its part, but only as part of a bigger strategy.
Clicks that Convert: Search results no longer feel like a guessing game. Your compelling listings grab attention and get buyers to want to click and learn more about your products.
Crystal Clear Value Proposition: Once a retailer clicks into your product listing, your product descriptions and well thought out graphics clearly show how your products benefit their store. No more confusion – it's clear why they absolutely need your brand on their shelves and your sales on Faire start rolling in!
What Most People Do (and Why It Doesn't Work)
Many brands fall into the trap of a one-dimensional approach.
Their strategy revolves around cramming as many keywords as possible into product listings. While keywords hold some weight, relying solely on them ignores the bigger picture of buyer behavior.
These approaches often come from a lack of deeper knowledge about Faire and the wholesale market. Faire isn't just another copy of Amazon or your Shopify store – it’s the key to reaching retailers.
They fail to see the platform from a wholesale and retail perspective and miss key opportunities to connect with buyers.
The result? Slow sales. Or worse - no sales!
Keyword stuffing rarely leads to lasting success, and without a broader strategy, brands struggle to stand out from the crowd. It's time to move beyond these tactics and opt for a holistic Faire strategy that focuses on more than just SEO.
A Unique Approach to Growing Your Sales on Faire - The Faire 360 Optimization Method
My philosophy to optimize Faire stores and bring in more sales on Faire centers around creating connection points with potential buyers at every stage. This means making sure your brand grabs their attention, speaks their language, and positions itself favorably in search results. Plus, I optimize your listing to show retailers exactly why they need to carry your line. This all leads to showing up in search results, getting the click and easily converting shoppers into buyers, all leading to more sales on Faire.
Here's how this approach works:
Captivating Brand Story: I create a compelling narrative that explains why retailers should choose your products. This goes beyond simply describing features – it highlights the value proposition for your line from the retailer's perspective.
SEO-Infused Content: I integrate search engine-optimized copy throughout your Faire store. That includes product titles, descriptions, brand stories, and collection details. I incorporate keywords that retailers use to find products like yours.
Eye-Catching Visuals: I create high-quality educational graphics for your entire storefront, taking into account your specific product category and competitor landscape.
I have two ways to help you grow on Faire: The Faire Booster and The Faire Amplifier
Faire Booster
All of my work starts with a Faire Booster. This 90-minute deep dive allows me to understand your brand thoroughly. This is not a generic Faire Audit, but a deep dive into your entire business. I interview you about your business to understand where you are, where you’ve been and where you want to go when it comes to Faire. I also look into the back end of your Faire store, to understand your stats, so I can have a full view of your brand and understand what is going on. I then create a personalized plan outlining what you need to start doing and stop doing to reach your sales goal on Faire.
Faire Amplifier
After the Faire Booster, you can go and implement the recommendations on your own or you can hire me to implement them for you in your Faire Amplifier project. I follow the Faire 360 Optimization Method - which I am proud to say that I developed myself to optimize Faire stores. I developed it with a mix of my background in wholesale, the latest e-commerce strategies and my knowledge of Amazon and Faire. Here’s how it works.
I find out what makes your products truly stand out and why retailers should add them to their stores. This allows me to build a strong, retailer-focused story around your products, enticing buyers to care and to want to purchase from the get-go.
I develop a retailer-focused messaging matrix rich in SEO-friendly keywords. These keywords are strategically inserted in your product names, descriptions, brand stories, and collection details.
I create visuals tailored to your specific product category to help you stand out from the competition, easily telling the buyer what they need to know to get them to want to add to their cart, and ultimately convert to more sales.
I conduct competitor research to make sure your main product image pops and entices retailers to click on your listing in the first place, leading to more traffic and more conversions.
With these strategies, I’ve helped clients achieve impressive results. Recently, one of my client's traffic increased by 71.9%, and their sales skyrocketed by 71.5% within just one month of optimizing their Faire store!
This whole approach goes beyond just SEO. It's about creating a holistic and strategic presence on Faire that actually resonates with retailers and drives sales growth. Lastly - I add everything into your Faire store, so you don’t have to lift a finger.
This is the approach I follow for all my clients, so you can expect a complete Faire upgrade when you work with me.
What Should You Do Next to Grow Your Sales on Faire?
So, now that you know that SEO shouldn’t be your only focus on Faire, what’s the next step? Well, it’s simple – book a Fit call with me, Moni, today and let’s see if we’re a good fit to work together.
